The cost of eating well

Two things have happened recently that got me thinking about the cost of good food. First: one of the people with whom we spent Easter — a disabled, recovering-from-a-bad-divorce church member — told me that she no longer buys fruits or vegetables, because she can’t afford them. Thirty nine cent boxes of mac and cheese? Nutritionally-depleted processed, sugary cereal? These things she can afford. But fresh produce that can help make her healthy? No.

Second was this lovely, sad post from my buddy, Jenn, about how hard it is to fit healthful eating, or even turkey bacon, into their household budget.

Neither of these folks is alone. Many people in the U.S. can’t meet their living expenses, let alone a bag of pesticide-free grapes, or heaps of local vegetables from their Saturday morning farmer’s market.

Which points to something that has been bothering me for a while: the growing food gap between the haves and have-nots (or even the have-somes-but-not-that-much). On one side, we’ve got the Whole Foods shoppers, the farmers’ market browsers, the label-reading, CSA-joining rBGH-free, anti-industrial types. These people talk passionately about voting with their forks, and — like the good folks over at the Ethicurean — remind us why they’re willing to pay more for the food they eat.

(a brief note about why this food costs more: because sustainably-grown foods don’t have external, or “hidden” costs. No antibiotic resistance. No crop subsidies. No environmental damage that will get paid for years down the road. No $300 billion to spend on obesity from all the high fructose corn syrup. No subsidized oil. No ecological dead zones from 100,000+ cows’ manure all flowing downstream in one place. These are all hidden costs that make industrial agriculture seem cheap in the short-run).

And it’s true — there are lots of us who could spend more on better food, but instead devote their household budgets to a bigger home, or gourmet kitchens, or their nice big car, or new clothes from the Gap. But, the thing is, there are also lots of folks who want better food, but for whom paying more for their food in the short run simply isn’t an option, no matter how they reshuffle their budgets. Organic milk? Out of the question. A CSA? No way — they might love to join, but they simply can’t pull together the $500 membership fee. The fact is, Whole Foods is a whole lot more expensive than Wal-Mart in the short run.

Now, I could go on ad nauseum (I have before, and I will again) about our agricultural subsidy program, and how it favors commodity growers and how that impacts the affordability of quality food. I won’t do that here, because for MANY, MANY YEARS, every time someone mentioned agricultural subsidies, I was like “yeah, yeah, whatever,” and as they talked, my mind would wander and I’d think about things like whether Jennifer Aniston and Jim Carrey might make a nice couple, or when was the last time I’d scrubbed my toilet, or, hey, is that the smell of MY underarms or could that be someone else?

But the truth is, our agricultural policy has everything to do with the quality of the food we eat, and the affordability of good food. We spend most of our agricultural resources supporting things like surplus corn from large-scale farmers, which encourages processing and factory farming. Our agricultural policy chooses to support these commodity farmers, instead of subsidizing small farms that could grow whole foods for their community. We make high fructose corn syrup cheap, but leave things like kale and tomatoes and leeks and lettuce something that only the most fortunate can afford.

Anyhow, it worries me that all of this “voting with our forks” will leave many folks in the dust, and we’ll wind up — permanently — with two classes of eaters. While one household will cook up an organic egg from a pastured chicken in their Le Creuset enameled pan lovingly coated with first cold-pressed extra virgin olive oil, there will be twenty times that many eaters who are stuck with boxed, processed, MSG-and high fructose corn syrup-laden Dinty Moore specials.

This is why Christopher Cook reminds us that voting with our forks is not enough. It’s a start, but it’s simply not enough. Cook reminds us that policy change is within our grasp.

There are other things we can do, as well. We can use and support groups like Serve New England, which provides anyone — regardless of income, low-or-high, access to groceries at substantially reduced fees, in exchange for 2 hours of service a month. I love the idea of this group; they encourage a better world, and they allow people to eat more healthfully. The food isn’t part of my utopian, anti-industrial vision of eating, but it goes a long way toward making fruits and vegetables more affordable. (this group is worth supporting, folks. You can even donate your car).

We can enourage our health insurance providers to reimburse for CSA memberships, the way they reimburse for gym memberships. It’s not unheard of. There are already providers who are doing this. Go ahead; call your insurance provider. Have your friends do the same. Then call back in a week. Then in another week.

We can help make sure that our CSA, or our farmers’ markets, accept WIC payments, and that food gets distributed in places where people of limited means can access them. We can support community gardens. We can donate healthful foods to food pantries (along with easy recipes, cooking pots, and measuring instruments).

There are all kinds of things that we can do. But one thing seems certain to me: they all require a sense our being in this together. Because voting with our forks isn’t a possiblity for everyone. But actually changing our food system for the better? We can all do that…better still, we’ll all benefit from that.

17 Responses to “The cost of eating well”


  1. 1 Mir April 16, 2007 at 4:03 pm

    Was it you who posted recently about what percentage of income households spend on food, and how it’s been shrinking over the years? (Seems like something you would’ve said, though I’m too lazy to look it up.) I’ve been thinking about this a lot, lately. I’m making a concerted effort to cook from scratch more, and buy the foods that it’s tempting to deem “too expensive” (like fresh fish, organic fruit/veggies). Funny, I’m not really missing the “extra” money, and I’m remembering that I love to cook.

  2. 2 Jill (Enter The Circus) April 16, 2007 at 4:07 pm

    Thank you for this post! I agree 100% with everything you said. Voting with our fork isn’t enough, and alot of people are going to be hurt by that. I am going to look into Serve New England, that sounds like such a great project.

  3. 3 Hilary April 16, 2007 at 4:26 pm

    While I agree with every word you write, you should SEE the cost of organic produce in places like the UK, where there is NO Whole Foods or Sun Harvest (yet) and “health foods” are bought mostly at mom-and-pop businesses. I would LOVE to have a Le Creuset pan, or some cold-pressed EVOO to coat it with. But because I spent the equivalent of $2.80 on 6 (not a dozen, SIX) free-range (not organic, not vegetarian-raised, I can’t afford that!) eggs, I’ll be sticking (literally) with my grocery store skillet and own-brand oil. All I can do is support organic farming when my paycheck allows it and hope that we get a little more of what you have soon.

    Oh yeah – own-brand Mac n Cheese? Over $1 here…

  4. 4 the Mater April 16, 2007 at 5:23 pm

    Great post, as usual. One of our teachers shared the info on Serve New England and I plan to get involved. I know that this winter I found myself taking the easy way out with Lean Cuisine and processed foods and I’m paying the price now – weight gain. Yet, working and coming home in the evening and living alone all add up to lack of energy and interest in preparing healthy dishes. I loved to cook when I had a family to feed. Now, I lack the desire. My scale and I have had our moment of truth though because of this non-motivation. Something has to give besides the buttons on my pants.

    Thanks for educating all of us with your research and recipes.

  5. 5 Alyson April 16, 2007 at 6:46 pm

    I don’t live in New England or the US for that matter I live in Canada and when I would see the spokan chanel advertise prices for food I must admit I was quite envious. I don’t have cable now so I cannot coment on how much food costs where you are but I do know what it is like to have to cut back on your budget and unfortunately the only thing cuttacle was the groceries (I have been married for 9 years and my husband was a student for 7 of those years plus we had two children Aaarg!)

    Anywho, It took a long time to learn how to buy and use produce. I use to buy the same things every two weeks, forget about them and throw them away. My food budget was only $200 dollars for the month and most of the time we would go over but not by that much. I have found that with planning you can still get something satifactory. The trick is you have to plan and experiment. Nobody likes to do that especially me. The trick is to know what is in season, (grow some of your own plants, and use what you bought. Frozen is still good. It is picked when fresh unlike some of the under ripe produce I see at the supermarket. We use our farmers market when its around (may-oct) and I have learned how to make and can my own salsa from my own tomatoes (5 plants produced about 80 lbs of tomatoes last year.) It takes time and eventually you learn, but if you can’t afford the best then at least try to get the medium and wash it really good. After all an apple is cheaper than a hospital bill.

    Just so you know things are still tight. Our food budget is about $350 a month and I have a baby on the way but I am ceative and I deal because of necessity. (We certainly don’t have the recomended fish intake but at least we get something.) I really enjoy the information that you give and I am totally in your corner for better eating. Thanks for spreading the message. This is a passion that I share. Sorry I wrote so much.

  6. 6 pamelotta April 16, 2007 at 6:50 pm

    Great post. In the area where I live, we have farmer’s markets and grocery stores, that are relatively close, that have organic options, however, the problem I run into is the interest in that kind of food. In my town (pop. 4000) there are a lot of people who don’t have any interest in fruits and vegetables. They haven’t even heard of half of them. Even if they had the means to buy fresh food that has been minimally processed, they don’t want to.

    For my part, I have the land to be able to grow some of my own food and the space to keep chickens and maybe some other animals. One thing I can do is introduce new things to people I know haven’t been exposed to them. Find new ways to cook certain vegetables (some of the recipes are from your site) and share them with people. Some of those people are my friends. They just didn’t grow up eating a lot of vegetables so they don’t eat a lot now. And subsequently, their children aren’t eating them either.
    Somehow I think if there were free vegetables sitting on tables at our local grocery store, they would remain untouched.

    I’m not even talking about an organic/non-organic issue. People around here just don’t care about natural things. They would rather stuff themselves with convenience foods that don’t resemble anything in the natural world.

    All I can do is start with the sphere I am in. Educating people whom I have contact with about the benefits of natural foods and helping them find ways to fit them into their lifestyle. It’s not my mission in life, but it’s up there on my list of priorities.

    My point is that for the most part, around here, the two classes aren’t the people that have and the people that don’t have, they’re the people that care and the people that don’t care.

  7. 7 Maggie April 16, 2007 at 7:18 pm

    Thanks for this great post. I’ve been reading for a while, but I don’t think I’ve commented before. This is a big issue for our family — my husband runs an independent health food store. We spend a huge amount of our income on food — it is our top priority and our main expense, besides our mortgage. I know we could save a lot shopping at Wal Mart or somewhere like that, but, like you said, there are unseen costs involved with doing that (we always get sick within a couple of weeks of going off our health food store fare — not to mention the greater costs). It is a struggle financially to do this — I stay at home with our kids, and I am constantly number crunching trying to find a few dollars here and there to support our healthy food habit. It is absolutely frustrating, sometimes, to have to forego so many other things just to have clean, healthy food. It seems like it should be the other way around.

  8. 8 ExPat Chef April 16, 2007 at 8:29 pm

    Good post. The most recent Eat Local challenge was to see if someone could eat locally on the same budget as a non-local diet. I have not seen the results of the challenge yet, but am interested. I could not do it, it’s still too early for local produce here!

    I will say that my farmers market prices are less than the grocery store prices for produce. Same for if I buy meats in larger quantity. But the freezer, CSA, and up front investment is too much for many people, unfortunately. This reduces the costs of meats by HALF at least if you can do it. Bulk oatmeal is cheaper than the least expensive of processed cereals as well. So, it is possible, but not logistically probable for too many.

    These things aside (the upfront costs, and time cooking) many of the actual resources are not available to those who need them most. A simple bit of yard for a garden is out of the question for many. Inner cities often don’t have a decent grocery source much less a farmers market. Logistics are as important as anything.

    The food system needs changing completely, subsidies and all. But if you can vote with your fork, you should. We need to be sure the farms are thriving so we have the healthy food for everyone. I think it will cost more initially, but when it becomes more the norm to eat healthy, the food programs will change too. We just have to make the changes happen for everyone.

    Yeah, I do have a couple Le Creuset pots … but all my clothes are five to ten seasons out of date!

  9. 9 ExPat Chef April 16, 2007 at 8:46 pm

    Actually, that’s not true. My clothes are even older. I have sweaters that are more than 20 years old and I still wear them … oh boy. I look like hell, but we eat okay! Priorities.

  10. 10 Niki April 17, 2007 at 12:25 am

    Inspiring post. My husband and I talk about this constantly. We’re going over budget every month while I’m home with my son – and most of it is on groceries. It’s so hard to find the balance. Thanks for keeping me thinking and striving.

  11. 11 Julie April 17, 2007 at 1:25 pm

    I’ve found that the cost of eating whole foods can be offset by saving in other areas — but it takes a ton of effort! I have the time to hunt around for deals, join local email lists, scope out stores for winetags, etc etc…but I can’t fathom doing all of that while working full-time. Heck, I work part time and when my hours increase, my bargain/comparison shopping and making things from scratch are the first things that suffer.

    A friend recently remarked to me that it takes a lot of money to eat well, to which I responded, “money, or time.” I’ve found that there are a lot of things I can do to provide better food for the fam that don’t require extra money at all. But they do take a lot of time.

    I wholeheartedly agree with the previous commenter who mentioned those who care and those who couldn’t care less. That’s my biggest battle around here — how to get the school to see that fast food restaurants aren’t the most desirable vendors to provide hot lunch. “But they offer us a free pizza party at the end of the year!” they say. It’s cheap, it’s free. In the short run, that is. (sigh)

  12. 12 cleanerplateclub April 17, 2007 at 5:17 pm

    Great comments. Sounds like everyone’s struggling with similar things. Pamelotta and Julie – I agree, not everyone wants to eat better/more naturally/etc. And that’s their business (though it’s hard to get around the idea that those who eat better will wind up subsidizing the health care for those who don’t, either through higher premiums or taxes, but that’s a different discussion). But it does backwards that the “better” food – the food that will save future costs, make people healthier, etc. – is so much more difficult.

    (I don’t have Le Creuset pans, but boy would I love some. I do have an 18-year old turtlneck, though. Expat, we could have an our-priority-is-food fashion show. Anyone else want in?).

    Everyone, keep hangin’ in there.

  13. 13 Julie April 17, 2007 at 9:10 pm

    My mom had a set of Le Creuset pans. One day I was using the frying pan when I kid you not, a large chunk of enamel kind of…how can I explain this…exploded out of the pan and ended up on the kitchen ceiling. While it could be blamed on the history of that particular pan (previously involved in a freak kitchen fire), they always freaked me out a bit after that. (You could definitely use them to knock out an intruder though — very useful pots.)

  14. 14 sarah April 17, 2007 at 9:54 pm

    I completely agree with your thoughts on national agricultural policies, but I must say that most of the people who I know who eat crap food spend more than I do on it. Lentils and rice are cheaper than low-grade ground beef; local bagged apples are cheaper than individual serving sizes of Jello; rolled oats are cheaper than breakfast cereal. I certainly make choices based on economics- we don’t eat as much fresh produce as I’d like, and we rarely eat cheese at all because the dairy I’m willing to buy kills our budget- but it is possible to eat a decent whole food-based diet without getting another job!

  15. 15 cleanerplateclub April 19, 2007 at 12:11 am

    Sarah – You’re right about the bulk items being cheaper than any processed items. The catch, of course, is that to cook lentils or rolled oats, you need time…or at least some know-how. I think the know-how, including the ability to plan a meal in advance, is what eludes so many. Lentils don’t come with instructions, and each step in the cooking process – finding the recipe, making sure you have all the ingredients, measuring, cleaning – is one more barrier. As a society, we’ve definitely lost the skills, and the mindest. But that’s a great reminder.

    Lentils. I should try a lentil recipe.

    Um. Julie? That Le Creuset experience scares me. A lot. I know lots of people adore their Le Creuset pans, and surely there are all kinds of folks to whom that would never, ever happen. Like Expat Chef. That would never happen to Expat, I don’t think (it hasn’t, has it, Expat?). But me? I’m the kind of cook to whom it would happen. So…maybe it’s okay that I’m still using the stainless steel Farberware pans that I’ve had since college (and which have, I must say, held up remarkably well).

    (but, since I’m the type that’s somewhat prone to pan-envy no matter what, maybe I’ll shift from a Le Creuset envy to an All Clad envy).


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